…and how we can get more than nul points.
It
goes like this every year. Beforehand our latest entry for the Eurovision Song
Contest “stands a real chance this time”, we’re `taking the contest seriously`
and this is our best entry in years. On the day though the song is, well, not
quite right and we score close to no points or as we did this year no points at
all. Then comes the ritual of saying the song was actually no good at all and
we should take the contest more seriously or perhaps we should quit altogether.
Brexit 2? Well I reckon that would be a hasty decision just to save however much per year we contribute towards the staging
of the contest a deal that at least allows us to avoid the humiliation of being
knocked out before the Final as our recent entries surely would have otherwise been.
No, I reckon we should sit it out, not take the contest seriously and we could
just do a lot better. How, you ask?
Nearly
two and a half years ago for the 2019 contest we had our national competition to
select from about six potential entries for the UK. For some reason this idea
was scrapped last year and James Newman `emerged` from the ether. Anyway that
year a song called `Bigger Than Us` turned out to be an appropriately named description of every other entry. Yet there was another song amongst the six potentials
called `Freaks` that was insanely catchy and I can honestly still remember how
it goes more than two years on without ever looking it up on YouTube or
streaming it since. It was a song about victims yet it also had a sense of
levity – after all the first verse’s list of indignities it’s protagonist had
endured included “being picked last at soccer”- which gave it a perspective. It
also had the catchiest tune I’d heard in years and a performer- Jordan Clarke-
who really sold it. It had that special something, the undefinable magic that
makes a Eurovision song.
I
reckon if `Freaks` had been our entry it would have placed much more highly
than `Bigger Than Us` which came last. Because I definitely can’t remember `Bigger
Than Us` even though I obviously heard it many more times once it was our
entry. It’s not just me, `Freaks` has enjoyed a digital afterlife having been
streamed over five million times and by the end of 2019 was one of the most
streamed of all UK Eurovision related songs. People just like it!
So,
when we’re scrabbling about next year for an entry I reckon what we need to do is
go back to the competition between songs but in a format that allows a wider choice
and which excludes any `expert` judges. Such people may know what it takes to
be a conventional pop star or become the lead in a West End show but clearly
they do not know what makes a strong Eurovision entry. Throw out say twenty
songs and the public will find the one they like and in turn people across the world
will also like it. There’s a lot of nonsense talked about `generic` Eurovision
songs but if you listen to the winners year after year they leap from one musical
genre to another, some are fast, some are slow, some are club bangers, some are
heavy metal! The only format is no format. And the only way to find that
elusive Eurovision success is to let the UK public warm to a song and you can
bet it’ll do well.
I
don’t believe things like Brexit, Iraq or the price of fish really have much
bearing on the voting because our instinctive reaction to a song we like is to
support it. So we need to be less cautious, to stop looking for a `Eurovision
formula` because there isn’t one and find that song that makes people tap their
feet or smile and remember two years later! It genuinely is not rocket science!!
Time for the UK record industry to treat Europe seriously. When not being parochial it's too obsessed with America.
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