As the UK lockdown is
now in its sixth week, an increasing number of adverts are acknowledging the
time we’re living through. That multi screened view we're familiar with from
social media or Skype is now becoming a go-to look for ads many of which have
segments filmed from people’s homes. These adverts all
look of the moment and when an older one shows people in close proximity or in
a restaurant they suddenly seem weird now. Its amazing how quickly we’ve become
familiar with the so called `New Normal`. One ad claims to be the first ever made
entirely in private homes. Debuting last week, the latest spot from Voxi –
the wing of Vodaphone aimed at younger customers- features a teenager showing
how you can stay connected during this unprecedented situation. Called `Stay
Connected, Stay Endless` the advert was shot entirely on a Samsung Galaxy S20
phone using its 4K front and rear cameras as well as the device’s internal
microphone all of which provided “high quality footage and manageable file
sizes”. The teenager is seen taking part in a various social media trends such
as baking, hosting an online quiz and going on a virtual date. It has the
energy of a hyperactive YouTube vlog, slick but without losing that homemade
feel.
