Lockdowned

So. The pandemic is not over by any means but we are starting to venture outside for a while at least and it seems an appropriate time to summarise the fifteen (is it?) weeks we’ve spent inside. Well mostly inside. In some ways for me it wasn’t hugely different as some of the things people were moaning about not being able to do- go to events, go on holiday, spend hours socialising – have been unavailable to me for the past five years due to my ongoing caring responsibilities as well as working full time. So forgive me if I can’t get too concerned for people wringing their hands about not being able to take a holiday “this year”. Plus I could shop and you soon got used to the queues. What did take me by surprise though was how much I had beforehand. If I thought my life was restricted before then this was something else.

Ad Break#19 Lockdown Adverts

As the UK lockdown is now in its sixth week, an increasing number of adverts are acknowledging the time we’re living through. That multi screened view we're familiar with from social media or Skype is now becoming a go-to look for ads many of which have segments filmed from people’s homes. These adverts all look of the moment and when an older one shows people in close proximity or in a restaurant they suddenly seem weird now. Its amazing how quickly we’ve become familiar with the so called `New Normal`. One ad claims to be the first ever made entirely in private homes. Debuting last week, the latest spot from Voxi – the wing of Vodaphone aimed at younger customers- features a teenager showing how you can stay connected during this unprecedented situation. Called `Stay Connected, Stay Endless` the advert was shot entirely on a Samsung Galaxy S20 phone using its 4K front and rear cameras as well as the device’s internal microphone all of which provided “high quality footage and manageable file sizes”. The teenager is seen taking part in a various social media trends such as baking, hosting an online quiz and going on a virtual date. It has the energy of a hyperactive YouTube vlog, slick but without losing that homemade feel. 

 

Home.

I’m working from home, or WFH as people call it. Wfhuh. I managed to sneak in the decision before lockdown because in the end if the world is ending there’s no better place to be. Or even if the world is only temporarily stopping. That will be this year’s definition in history forever won’t it-  2020- The Year the World Stopped. You may or may not know that I’m a part time carer for my mum so am here with her (well she’s not literally sitting next to me at this moment) which is sometimes nice and sometimes irritating. I suppose there are other people whom I’d like to be here now too but that would make the house rather crowded and break these new laws of lockdown. Incidentally Boris did not use the word `lockdown` at all.  Of course what I am trying to say is that should I have this virus it would almost inevitably pass to my mum as well. So every day is also a risk for her despite me being a carer. Don’t the ironies just pile up at times like this? Course I may not have the virus, no symptoms yet so fingers crossed. If I don’t get it we’ll just get on each other’s nerves every day which is a more than acceptable substitute for the virus I’d say. Somehow your priorities do change at times like this.