It’s all been kicking off on YouTube
since KSI left The Sidemen. Or is it really? OK some of you will be wondering
what I’m talking about so here’s a short 101 on The Sidemen. They are football
and gaming vloggers with a following of some 35 million subscribers. Though
each have their own individual channels they also combine their efforts like
the Power Rangers (but without
powers) as The Sidemen. Since forming in 2013 they have become a global brand
with a range of clothing, a best -selling book and enough popularity to fill a
football stadium as they did for a charity match back in May. However where
there were seven of them there are now six. KSI, the most popular and
controversial of the group quit earlier this month after distancing himself
from the others for some time. Since then- and it’s only a couple of weeks- so
called diss track videos have been flying back and forth with the ferocity of a
Game of Thrones battle sequence. I’d
love to include one of these in this post but frankly they are just too near
the knuckle (blogging is still a safer environment than vlogging). Whether or
not you care about the falling out of people you’ve never heard of, what this
is really about is the difference between what is real and what isn’t and
whether the obvious fun both sides are having with this `split` is sending the
wrong messages to their followers.
