|Quite obviously a goat.|
It was back in 1966 that advertising consultant Stig Gavelin dreamt up the idea and it was left somewhat bizarrely with the town’s fire department to oversee. Perhaps that’s why people feel inclined to set fire to it. The first goat was 43 feet or 7 metres tall, 23 feet long and weighed 3 tonnes and it lasted until New Years Eve before it was torched by one Hofors Gastikland who was arrested and forced to build straw goats for the next year. Perhaps. Thing is that Hofors’ act started a tradition whereby people would try and destroy the goat because like climbers and Mount Everest, it was there.