Three
odd Seventies ad campaigns.
“I’m a Gnu”
Typhoo.
Gnu. It’s such an obvious rhyme when you think about it. This is the way people
thought in the 70s. Launched in 1903 and
named after the Chinese word for `Doctor`, Typhoo always had a witty way with
slogans and as far as can be ascertained
the company chose to use a Gnu simply because it rhymed with their distinctive
moniker. The series of ads were animated and featured a very civilised Gnu extolling
the worthiness of the product. The song accompanying them was an adaptation of
a ditty composed by Flanders and Swan, a comedy duo popular in the 1950s and
60s.
