M&S – Go Jumpers!
Simple ideas are often the most effective and taking
the idea of `jumpers` we see a variety of people each wearing one of fifty different jumpers
from M&S’s knitwear range while jumping
around to the 1992 House of Pain song `Jump Around` (obvs). It is as if the
jumper is controlling them. Its
brilliant and the first time I saw it was a real laugh out loud moment. The
store does have a separate advert for food which follows last year’s model of
celebrities wandering around sampling goods from a Xmas market without paying
for them. It’s nowhere near as fun as Go Jumpers!
