Deliveroo- “Food freedom”
One noticeable trend in
the past couple of years has been the increase in adverts for online services showing
on mainstream television. You wouldn’t necessarily think people who buy lots
online would even be watching scheduled tv but presumably they are. Till
recently, Deliveroo have been mainly visible in the form of daring bikers who
weave though the tiniest possible gap between pedestrians in an attempt to
deliver pizza while its still vaguely warm. This year though has seen them
launch their global Food Freedom campaign. Intended to show the flexibility
that comes from using the company, the two ads seen in the UK so far are from
the Wieden+Kennedy London company. The promotional material says "Nothing
really beats tucking into a burger in your joggers in front of the TV.
Using a hyperbolic lens, we placed a bunch of simple takeaway truths at the
heart of the campaign, showing that, with the ease of Deliveroo, nothing can
get in the way of your food”. Emily Kraftman, Deliveroo’s UK and
Ireland marketing director, added: "Life is too short for
disappointing takeaways. At its core, our new campaign is telling people
Deliveroo can give you the freedom to have what you want, when you want it,
where you want it.".
