There’s a whole generation of singers, comedians, writers and commentators whose work has emerged online rather than through traditional channels such as record companies, publishing, live appearances or television. Yet in an odd way it is only through exposure via `old media` that they have become better known. It is weird that you can have over a million people watching your work on You Tube yet you become much more famous with a series seen by considerably less people on E4. It shows that old media is a bit like a specialist search engine scouring the most popular online entertainment and essentially carrying out the same function as say the music press used to. The Midnight Beast emerged that way and is that most risky of ventures, a comedic pop group. After building up a following on You Tube doing parodies of songs and musical styles E4 granted them a 6 part series which recently finished its run. So, is it any good? The answer –with a few reservations- is Yes!
