In 1994,
Welsh rock band The Alarm managed to fool the music industry with a single
called `45rpm`. Instead of promoting it themselves they released it under the
name of a fictitious group called The Poppyfields and engaged a young band lip
synced to the track purporting to be the performers. It was only after the
single entered the top 30 that the truth was revealed proving of course that
ageism is rife in the youth orientated music business. Sara Silverman’s film Vinyl is inspired by this event and uses
Alarm singer Mike Peters’ home town of Rhyl. The results are fun but fall short
of fulfilling the potential of the idea.