Amstel- Bringing people together?
These days an increasing number of companies like to be seen as being on the right side of issues that are consuming public interest so adverts are becoming more idealistic and aspirational. Like for example why can’t we bring more people together in this divided world? If that sounds an unlikely ambition for a drink, then the link between bridges and beer is even more tenuous but Amstel’s latest advert features no less an icon than Jeff Bridges to convince us otherwise. Appropriately enough he portrays a bridge!
These days an increasing number of companies like to be seen as being on the right side of issues that are consuming public interest so adverts are becoming more idealistic and aspirational. Like for example why can’t we bring more people together in this divided world? If that sounds an unlikely ambition for a drink, then the link between bridges and beer is even more tenuous but Amstel’s latest advert features no less an icon than Jeff Bridges to convince us otherwise. Appropriately enough he portrays a bridge!
