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My city’s Burtons is following
the route of those in a number of other cities by closing its doors soon and
disappearing from the city centre. This has been something of a stealth
development using a method which- deliberately or not- has allowed it to slip
under the media radar. What happens is that the managers tell the staff quite
early and this soon leaks to the customers but officially nothing is confirmed.
When the shop finally closes, the people directly affected (staff, customers)
have already had weeks to absorb the news which thus makes a very small splash
when officially revealed. It’s not clear whether this is the future for all
branches and oddly there will be a Burton’s presence in Liverpool in a shop
called Outfit, already open. Outfit gathers together several brand names under
one roof though inevitably the range on display is much smaller than that you’d
find in their own shops. As well as Burtons and Dorothy Perkins it also
includes Top Shop and Top Man.
Is this the model for the whole
group’s physical retail future? If it is then eventually they will replace four
separate shops with one medium sized one that acts more like a showroom. There
is much much more, of course, “on our website”. Imagine this rolled out across
other retail groups and you would end up with about 25- 30% of the current
volume of shop units needed yet in most places not even all of the current ones
are full. Assuming coffee shops and Tesco can’t inhabit them all (they’re
hardly going to open adjacent stores) that leaves more than half of the current
units empty in the future. Should another large national department chain fall-
and there are only three left now- that means more empty space. There is no
hint that either John Lewis, Marks & Spencer or Debenhams might be in
trouble but you never know especially if we do fall into that oft predicted
post Brexit recession. Then you’ve got the big clothing chains that also occupy
prime units- your Next, New Look etc – and take one or two of them away and the
offering is looking threadbare.
While nobody can stop people
shopping at Primark or online one vexing issue which can be solved is the
burden of high rates. These are actually the tipping point- in the case of BHS
and Zavvi in particular- that turned a crisis into a disaster. It looks like
many stores- even well known ones- are a couple of weeks away from collapse if
revenue drops and landlords show no mercy. It’s a system that needs more
regulation which would surely be in everyone’s interests in the long term?
Better for the landlord to have a reduced rent than none at all.
In this context the continued
building of new shop units remains baffling and you wonder what will they put
in them instead of retail units; you would hope that this is something government
is thinking about before it’s too late.
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