The Great British Bake Off final proved the value
of the communal television experience now enhanced by social media. For all
talk of on demand tv there is something to be said for everyone watching
something unfold at the same time even more so if they can comment live to
everyone else about it. Even this year’s twelve bakers watched it together
despite knowing the result. Over all more than 14 million tuned in though
anyone looking for clues about the show’s impending change of channel would
have been unlucky as the final was filmed in June before anyone knew it would
be the last BBC Bake Off. As for the
result, unlike previous years, it was never really in doubt that steely Candice
would take the crown though her reaction to the win was quite unexpected.
