Alex Day was a successful self- produced musician with several hit singles as well as being one of YouTube’s first big British vlogging stars. Yet two years ago his career was derailed by serious allegations and both his fame and associates crumbled away. Beset by accusations yet never charged he now continues to create in a strange sort of limbo.
For a while Alex Day was the epitome of the modern young multimedia artist. He had three UK top 40 hits, each of them self –produced including `Forever Yours` which holds the record for the highest charting single by an unsigned artist. He was also one of the first vloggers in this country to accumulate over a million subscribers and his YouTube channel nerimon had over 130 million views. He was the most high profile of a new breed of artists who bypassed conventional channels to speak (and sing) directly to their audience in the days before YouTube was the corporate vehicle it is now. Yet if you look at the top vloggers or independent musicians of 2016 Alex Day is nowhere to be seen so what happened?