Cinemas have come a long way from incredibly poky velvet lined seats, cheesy local adverts for Stan’s Chip N Fish shop and the ice cream interval. What did happen to all those trays the girls used to bring the ice creams in on? Nowadays the experience is sleeker, more airbrushed. There is little glamour to be seen from cinemas in the 2000s. Whereas they once rejoiced in monikers like the Roxy, the Gaumont which sound like places you would want to visit they are now just blandly named Odeon or Cineworld.